Landlord Lessons: Social Media Savvy and You

January 26th, 2012

 

The new year is moving ahead at full speed, and no matter how hard we try, technology always seems to be one step ahead of us. With that in mind, we thought we might take a look at “social media” and how taking the time to learn the in’s and out’s can not only benefit your ability to connect with potential tenants, but help create an identity to stay engaged with your current ones. The San Diego UT recently reported that Social Media in Real Estate was going to be one of the top trends to watch out for in 2012, so read on for a basic 101 in ways you can step up your digital game!

 

The Facebook

At this point, if you know someone who isn’t on Facebook it’s usually by choice and not because they have no idea what it is. Facebook has infiltrated popular culture more so than any other social networking site before it and everyone from my 85 year old grandmother to my friends cat has a profile. While Facebook is generally reserved for personal profiles, the option to create a business or organization profile does exist and can be used as a way to interact and share with current tenants by posting updates about going’s on in the local area as well as upcoming vacancies

To Tweet or Twitter

Facebook’s more mature younger brother has a lot to offer for those who have not yet jumped on the bandwagon. The limited space generally keeps the riff-raff out of your newsfeed and the ability to choose who you follow allows you to aggregate relevant news and information efficiently. It’s also a great way to get involved with other professionals in your industry to stay up on current trends and contribute to the conversation.

To Blog, Not to Brag

Maintaining a blog (just like this one!) is a great way to offer value to tenants and demonstrate that you are truly invested in their interests. The great thing about a blog is that you have the final say in what is posted there. You can offer everything from eco-friendly maintenance tips to opinions on local news and events. The idea behind a company or business-related blog is to present your potential audience with information they may find valuable enough to share with others or, at the very least, to keep them coming back to read more. Doing so can really give your online profile a lot of personality and potential for personal interaction you wouldn’t normally get from simply having a website.

This is obviously a very basic, introductory look at some of the major social media channels that you can become familiar with and implement into your strategy for engaging current and future tenants. There is an endless amount of information on how to efficiently use these networks already available online so if your interested in piqued, you can get some great practice by searching it out on your own!

Image: RobinGoel

 

Home Sales Offer Hope

January 22nd, 2012

A local Look

The San Diego County housing market ended 2011 with a mixed bag: the median home prices dropped from a year ago, down 5.4 percent to $315,000, but sales rose during the year-end rush to close, based on DataQuck’s December report. To check last month’s sales and prices in the county by Zip code:

RESALE
SINGLE-FAMILY
Zip Code No. Sold Median Median pct. Change
North County Inand ’10 ’11 ’10 ’11
Penasquitos 92129 33 30 $550,000 $492,500 -10.50%
Poway 92064 40 39 $483,000 $450,000 -6.80%
Ramona 92065 32 53 $285,000 $275,000 -3.50%
Rnch. Bernardo W 92127 27 34 $814,000 $671,500 -17.50%
Rnch. Bernardo E 92128 37 27 $525,000 $485,000 -7.60%
CONDOMINIUMS
No. Sold Median Median pct. Change
’10 ’11 ’10 ’11
Penasquitos 92129 14 12 $219,000 $194,000 -11.40%
Poway 92064 5 2 $165,000 $258,750 +56.80%
Ramona 92065 2 3 $132,750 $135,000 +1.70%
Rnch. Bernardo W 92127 24 18 $237,500 $290,000 +22.10%
Rnch. Bernardo E 92128 31 39 $252,000 $224,500 -10.90%
NEW
SINGLE-FAMILY/CONDO
No. Sold Median Median pct. Change
’10 ’11 ’10 ’11
Penasquitos 92129 10 18 $779,500 $7,635,000 -2.10%
Poway 92064 2 2 $271,500 $370,500 +36.50%
Ramona 92065 3 0 $360,000 NA NA
Rnch. Bernardo W 92127 30 40 $638,500 $671,250 +5.10%
Rnch. Bernardo E 92128 1 0 $200,000 NA NA
ALL COMBINED
No. Sold Median Median pct. Change
’10 ’11 ’10 ’11
Penasquitos 92129 57 60 $540,000 $505,000 -6.50%
Poway 92064 47 43 $435,000 $448,750 +3.20%
Ramona 92065 37 56 $280,000 $275,000 -1.80%
Rnch. Bernardo W 92127 81 92 $601,000 $651,000 +8.30%
Rnch. Bernardo E 92128 69 66 $372,500 $280,000 +24.80%

Landlord Lessons: Four-Legged Friends and You

January 19th, 2012

The eternal burning question on many property managers minds is of the furry, slobbery, and destructive kind. Yes, we’re talking pets. It’s unfair to single out man’s best friend, as felines can find their own ways to trash a unit, but lets be honest, no cat ever chewed the corners off of newly finished cabinets. Here at Rancho Mesa we’ve discussed the issue extensively and thought we’d offer some tips for new landlords on the subject in this week’s Landlord Lessons!

The Face of a Front-Door Destroyer

Cat’s Have Nine Lives But The Carpet Has Only One
It’s a tough pill to swallow for many property managers. The idea of allowing pets in a rental unit seems, on its face, to be a no-brainer. Even the most well trained animals are still animals and can vent their frustrations at being left alone by scratching the paint off the front door. And those are the well-behaved ones.

While the decision as to whether you will opt for allowing tenants to bring along their furry friends is ultimately up to you, hearing from someone who has been there before helps. Sharon Vornholt recently weighed in on the situation with examples from own her personal experience and offers some great info on handling the issue.

If You Can’t Beat Em’, Join Em’
“It didn’t take very long for me to figure out as a new landlord, that my “policy” wasn’t working. So I had to either be unhappy all the time, or change my policy. That’s what I did. I changed my policy.”

Vornholt unhappily discovered that regardless of a strict no-pet policy, tenants were sneaking them in anyways, and the damage to the unit was still continuing to occur without the benefit of an added security deposit to cover the costs.

“I wanted them to understand that while the pets were welcome, they would be responsible for any damage that they did above and beyond the upfront or monthly fees I charged. They were also told that they were getting a “flea free home” to move into, so if there were fleas when they moved out, those charges would also be their responsibility.”

The benefits of opening your doors up to pet owners allows you access to a larger demographic of potential tenants and the ability to charge a higher monthly rent as well as collect a separate pet deposit up front to cover the costs of any potential mayhem they may cause.

Most tenants are amiable to paying these additional costs in exchange for the benefit of a guilt-free and pet-friendly home. While this isn’t a recommendation for a free-for-all (having some breed and weight restrictions are absolutely necessary), we think Sharon is right on in meeting tenants half-way to determine the best possible outcome for all parties.

Landlord Lessons: The Long & Short on Short-Term Rentals

January 16th, 2012

Looking to Make the Most Out Of Your Property? Short-Term Rentals May be Just What You're Looking For

Here at the Rancho Mesa Blog HQ, we generally discuss the benefits and setbacks associated with investing in long-term rental property management. Today we thought we might change it up and take a look at a rising trend here in San Diego: The short-term rental.

Generally, the short-term rental is designed to accommodate the vacationer, the business traveler, or any other temporary tenant. While the benefits of nightly and weekly availabilities means that the average per night cost for a short-term rental can be significantly higher than your standard 6-12 month lease, there are some other considerations to make before attempting to manage one.

Some Short-Term Pro’s

  • Ease of access to the property for ongoing maintenance and upkeep that you wouldn’t normally get with a long-term rental.
  • The ability to raise rates during peak travel seasons to maximize profits and capitalize on shortages in hotel vacancies

Some Short-Term Con’s

  • The added costs of providing furnished and/or unique amenities for travelers
  • The potential for short-term tenants to be a string of wild transients, whose short trip might be an excuse just to party and lead to chaos and undesirable consequences in the surrounding neighborhood.
  • Marketing costs are generally higher than your average rental due to the fact that vacancies must be filled more frequently

At first glance it appears that the short-term rental could be a risky and time intensive venture, which is true. However, when executed carefully and responsibly, a short-term rental can be a huge revenue generator. The tidbits above are referenced from our friends over at AllthingsPropertyManagement, who wrote a great article for those looking for a bit more of an in-depth look at short-term rentals.

Of course, if you’re ready to move on from simply thinking and reading about managing a short-term rental, Rancho Mesa can assist you with every step of the process. Give us a cool or shoot us an e-mail because there is nothing we love more than helping you along the bumpy road to success!

 

Image: PropertyManagementInfo

Will San Diego County median home prices rise in 2012?

January 8th, 2012

They dropped 6 percent from $335,000 in Nov. 2010 to $315,000 in Nov. 2011

5/8 economists in the Union tribune believe that their will be an increase.

Alan Gin from the University of San Diego voted yes.  “2011 prediction, $350,000; 2012 prediction,$320,000. The increase will not be significant. Many factors suggest a more significant increase, such as positive job growth and a falling unemployment rate, interest rates at historic lows, and low levels of new housing construction. But there are just too many properties out there in various stages of distress, which will hold the increase to a modest level. Some analysts expect a rebound in fourth quarter of 2012, but I think it will be 2013 at the earliest before there are significant price gains.”

James Hamiltion: UC San Diego voted No. “2011 prediction, $333,000; 2012 prediction $312,000. The biggest price declines are behind us, but I still think it’s very possible that we’ll see further modest decreases before the market picks back up. The unemployment rate will still be very high by historical standers by the end of the year, and renting is still more attractive than buying for many households. Developments in Europe could put more strains on credit markets.

Lynn Reaser from Point Loma Nazarene University voted yes. 2011 prediction, $336,000; 2012 prediction, $325,000. Several forces should drive a modest rise in home prices this year. Job growth has picked up the unemployment rate is slowly subsiding. Mortgage rates should remain near historic lows. Affordability has improved markedly thanks to the drop in both home prices and interest rates. The rise in apartment rents has also made ownership a more attractive option. The overhang of foreclosed homes, particularly in the inland areas, and high standards for loan qualification, will still limit the overall rise to about 3 percent, taking the median price to #325,000 by year-end.

Marney Cox from San Diego Association of Governments voted no. 2011 and 2012 prediction, $300,000. The significant hurdle of clearing the excess inventory of distressed properties is not yet complete. The foreclosure process is expected to speak in 2012 and liquidations, the following year. This additional supply is expected to push the median home price down 5 percent during 2012. The faster foreclosures are processed and returned to the market for sale, the more downward pressure on home prices and a quicker return to a normal housing market. To facilitate this process, regulators are considering a plan to sell fore closed properties to investors who would renovate and rent them’ preventing this correction only delays the inevitable, pushing the construction sector recovery off into the future.

Looking Ahead: Rancho Mesa Welcomes You to 2012!

January 5th, 2012

With 2011 behind us its time to turn our eyes to the upcoming year and all the changes it will bring. If there is anything we learned in the last year, its that the shaky and unpredictable housing market has played a large role in the emergence of a focus on rentals both locally and nationally.

Alan Pentico, executive director of the San Diego County Apartment Association, recently spoke with the Union-Tribune here in San Diego about his thoughts on possible trends for the upcoming year.

“Social media will play more of a role in renter-landlord relations…The plan is to increase engagement between both groups.”

With more and more people becoming comfortable connecting via social media channels such as Twitter and Facebook, its no surprise that the upcoming year will see an increase in companies focusing on their online presence to better communicate with customers.

“More first-time landlords are entering the market. Given falling home prices, consumers are snapping up properties as investments…”

While at first the idea of taking on the role of property manager seems like a smart one given the consistently low price of housing in San Diego over the last few years, it can be a trying task for the under prepared.

Some of our recent Landlord Lesson’s posts are designed to address this very issue. There are a multitude of laws, regulations, and city-specific rules that must be closely followed in order to avoid a lawsuit or court-room fiasco. Not consulting a professional property management firm or a specialist in real estate law could wind up being a costly mistake.

While we don’t know what the future holds, you can be sure that we’re as prepared as we can be. If you are considering renting out one of your properties or even just looking into investing, Rancho Mesa is your go-to source for the latest information and insight. Here’s to a great year!

 

Image: NASA

 

 

Jobless Rate Drops to 9.2%

December 24th, 2011

County employment has grown by 2.2% so far this year – second-highest rate in state

San Diego County’s jobless rate dropped to its lowest point since the spring of 2009, as the region continued to have one of the state’s highest growth rates. The jobless rate fell from 9.7 percent in October to 9.2 percent in November, according to data released by the state Employment Development Department on Friday. The county added 8,000 jobs in November, although most of that came from seasonal hiring in stores and shopping malls. After weeding out those seasonal fluctuations, the county added a net total of 1,600 jobs. And if the jobless rate were similarly adjusted to reflect the seasons, it would probably be 9.4 percent, said Lynn Reaser, economist at Point Loma Nazarene University.

But even with the adjustment, that rate is the lowest in more than two years. And Reaser noted that drop in the jobless rate occurred even though more workers are re0entering the job market. “On balance, San Diego’s job market is far from robust but it is posting gradual improvement,” she said. Besides retail, which added 4,800 jobs, the greatest growth came from health care, which added 3,100. But those gains were offset by declines in other areas, especially construction, which lost 1,000 jobs. On a year-to-year basis, San Diego County has added 26,600 jobs, with 2.2 percent growth rate. In California, only Silicon Valley has a higher growth rate – 3.3 percent.

California also cut its unemployment rate last month, from 11.7 percent in October to 11.3 percent in November. But its growth rate for job creation is slower than San Diego’s at 1.7 percent. “The California story is still a tale of two economies: by geography and by industry,” said Steve Levy, director of the Center for the Continuing Study of the California Economy in Palo Alto. “Job growth remains centered in the urban coastal regions and in the technology, trade and tourism sectors.” Levy said the reason that jobs are growing in San Jose, San Diego and San Francisco is that “these areas are seeing a flurry of startups, IPOs coming to market, expanding exports and a rising level of optimism about the future.”  On the other hand, Levy said that November did see the beginnings of a job recovery in other areas that had been lagging, including the Sacramento region, the eastern half of the Bay Area as well as the Inland Empire. “Across the board, in every region, the unemployment rate came down,” noted a report from Beacon Economics in Los Angeles. “Moreover, the drop has occurred despite labor force increases.

This means that unemployment rate is genuinely improving as a result of real improvements in the economy – something that bodes well for future conditions.” After seasonal adjustments, based on preliminary calculations from company payrolls, the state added only 6,600 jobs in November – much smaller than in recent months. But Beacon notes that the preliminary payroll data has been continually revised upward after more numbers come in from the field. The number for October, for instance, was just revised upward by 11,900 to 37,000 jobs. And 27,400 jobs were added to the September figures, creating a total gain of 83,400 jobs over the past three months. In light of the recent string of upward revisions – which often occur as the economy is turning a corner – Beacon suggested that the weak November figure may be nothing more than “a statistical anomaly that will be corrected next month.” A household survey of families suggested a gain of more than 100,000 workers in November. Although that survey is considered less reliable than the payroll survey, it does include self-employed workers, ranging from household maids to business consultants, who rare not included on payrolls.

“The important thing is that we continue to gain, and are up 211,400 jobs since January of this year,” said Michael Bernick, a former head of the Employment Development Department who is currently an employment specialist affiliated with the Milken Institute in Santa Monica. The state’s 1. Percent growth rate would be very strong in a healthy economy. But in an economy that is crawling out of a recession, economists say a growth rate of 3 percent to 5 percent is needed in order to make a sizable dent in the jobless rate. “November’s good news is tempered by the realization that there are still 1 million jobs to recover in California from before the recession and that process of recovery is under way but still much slower than hoped for or needed,” Levy said. “And political gridlock in the state and nation together with economic turmoil and a likely recession in Europe provide headwinds for the state’s now expanding economy.”

Dean Calbreath U-T

Helpful Holiday Tips to Keep Your Property Safe & Secure

December 22nd, 2011

The holiday season is upon us! Here at Rancho Mesa we love to celebrate the hard work we’ve done all year by spending some quality time with friends and family while enjoying a warm fire, hot cocoa, and perhaps even some eggnog. But along with the holiday cheer that the end of the year brings, there is often a bit of irresponsible behavior that could lead to some serious safety hazards for property managers and their tenants. So while you’re watching those chestnuts roast over the open fire, keep these tips in mind for a safe and happy holiday!

These Homeowners Surely Checked Their Sockets Before Flipping The Switch!

Christmas Trees
Who doesn’t love a beautifully lit, natural Christmas tree?We sure do,  but almost 400 fires originating with the tree are reported every year by the U.S. Fire Administration, so be smart and take some precautions to avoid a holiday hazard!

  • Try and choose a fresh tree to avoid the highly flammable dry needles that will collect around it.
  • Make sure you water the tree constantly as they tend to lose a great deal of water every day once they’ve been cut.

Holiday Lights
Along with the tree, decorating around the house with an array of festive lights and ornaments helps get everyone in the holiday spirit. However, improper use of extension cords or a short circuiting string of lights could easily lit the house up in all the wrong ways!

  • Make sure you’re not overloading your circuits/outlets by trying to run too many lights from one source.
  • Never fold or staple extension or power cords (even if they totally ruin the holiday manger display!)
  • Always double check old lights and extension cords for frayed or damaged wiring

Smoke Alarms
Well, this is probably a no-brainer, but hey we’re here to prevent these safety issues and you can never have too many friendly reminders. The vast majority of deaths resulting from structural fires are in homes with faulty smoke alarms. A quick check around the house to make sure all batteries and alarms are functioning properly could mean the difference between chestnuts roasting on the open fire and everything you own roasting on the open fire!

 

Image: Bostonist

Landlord Lessons: 5 Simple Tips for Making Your Property “Green”

December 14th, 2011

In this day and age it’s important for both tenants and property managers, especially those in charge of multiple homes or buildings, to be conscious of their carbon footprint. Here at Rancho Mesa, we truly believe it is not very difficult to propose green incentives to your tenants, as many people are willing to invest the little bit of extra energy and meet you half-way. Ultimately, not only can you save yourself some extra cash, your residents will be thankful for knowing you’re invested in the well-being of their home and hopefully treat it as their own. Here are 5 easy suggestions for going green this season!

Energy Efficient Electronics
LED (light emitting diodes) bulbs have been making a big splash in the last few years. While they tend to cost a bit more than your average bulb, their overall life expectancy is significantly longer (up to 10 years!) and are considerably more energy efficient. Consider opting for LED bulbs in harder to reach areas where bulbs won’t need replacing as often if the costs are too great to equip the entire property.

Community Gardens & Easily Maintainable Plants
If space allows, consider designating an area for a small garden that residents can use to cultivate their own personal produce or vegetables. Not only can this improve the overall look of the property by adding some character, its another great way  to get tenants invested in the property and inspire them to maintain it. The goal is that hopefully this motivation will also transfer to other areas of the home.

Opt for Green Cleaning Products
Along with the growing desire among the greater population for smarter, more efficient products has come a booming “green cleaning” industry. Many large manufacturers are emerging with their own green versions of cleaning products from spray’s to laundry detergent.  Seventh Generation is the most prominent brand of green cleaning products and offers a large variety of options for just about any household cleaning need you may have. Your tenants will surely appreciate the fact that you are going the extra mile if you make a point to inform them as well.

Set Up An Useful, Efficient Recycling System
While many homes in California come equipped with a recycling bin for the weekly trash pick up, it’s astonishing how many multi-unit complexes lack an organized recycling system. Space permitting, consider putting individual recycling bins next to the catch-all dumpster where trash is usually disposed of. It may mean you have to take an extra trip to a designated facility once a week, however, if you make the effort to do so it will continually reinforce your commitment to providing the best possible living situation for your residents in addition to being an overall benefit to the environment.

Go Paperless
In this day and age, it’s getting easier and easier to set up an easy system for online billing. Whether through a direct transfer service like PayPal or another private service this great suggestion from Green Property Management can save time and headaches by streamlining the process of receiving payment for bills and monthly rent. It’s safe, secure, and allows you to easily manage your funds while saving a few redwoods in the process.

Going “green” isn’t going to happen overnight, and you shouldn’t feel like you need to rush out and revamp your entire property to be more eco-friendly right away. With these tips you can see how easy it is to make small changes over time that will strengthen your relationship with tenants as well as improve the environment around you, and that’s the goal we’re all trying to reach!

Image: Newvistawallpaper

‘Underwater’ tracker rates state sixth worst

December 10th, 2011

California ranked sixth in the nation in negative equity, widely known as being “underwater” on a mortgage, based on the latest data from real estate tracker CoreLogic this week. The third quarter was the first time the state has not been in the top 5 since 2009, when the company started to track negative equity, a state in which a homeowner owes more on their mortgage than their home is worth. Nevada leads with 58 percent of its homes being “upside-down.” Arizona (47 percent), Florida (44 percent), Michigan (35 percent) and Georgia (30 percent) follow, CoreLogic reported. The third quarter was the first time Georgia entered the top five. California’s share of underwater homes with mortgages was almost 29.7 percent; the data show the state has more than 6.8 million mortgages, with more than 2 million of them in negative equity.

CoreLogic estimates more than 300,00 mortgages in California are “near negative equity,” which the firm defines as “properties in negative equity or within 5 percent of being in negative equity position.” On a national level, 22.1 percent of homes with a mortgage were underwater at the finish of the third quarter, down from 22.5 percent in the previous quarter, based on this week’s analysis. What does this mean? CoreLogic’s chief economist Mark Fleming said in a statement: “although slightly down, negative equity remains very high and renders many borrowers vulnerable when negative economic shocks occur, such as job loss or illness. The nearly $700 billion mortgage debt overhang has touched many corners of the market, and this overhang is holding back the recovery of the housing market and broader economy.”

Lily Leung – U-T