
The new year is moving ahead at full speed, and no matter how hard we try, technology always seems to be one step ahead of us. With that in mind, we thought we might take a look at “social media” and how taking the time to learn the in’s and out’s can not only benefit your ability to connect with potential tenants, but help create an identity to stay engaged with your current ones. The San Diego UT recently reported that Social Media in Real Estate was going to be one of the top trends to watch out for in 2012, so read on for a basic 101 in ways you can step up your digital game!
The Facebook
At this point, if you know someone who isn’t on Facebook it’s usually by choice and not because they have no idea what it is. Facebook has infiltrated popular culture more so than any other social networking site before it and everyone from my 85 year old grandmother to my friends cat has a profile. While Facebook is generally reserved for personal profiles, the option to create a business or organization profile does exist and can be used as a way to interact and share with current tenants by posting updates about going’s on in the local area as well as upcoming vacancies
To Tweet or Twitter
Facebook’s more mature younger brother has a lot to offer for those who have not yet jumped on the bandwagon. The limited space generally keeps the riff-raff out of your newsfeed and the ability to choose who you follow allows you to aggregate relevant news and information efficiently. It’s also a great way to get involved with other professionals in your industry to stay up on current trends and contribute to the conversation.
To Blog, Not to Brag
Maintaining a blog (just like this one!) is a great way to offer value to tenants and demonstrate that you are truly invested in their interests. The great thing about a blog is that you have the final say in what is posted there. You can offer everything from eco-friendly maintenance tips to opinions on local news and events. The idea behind a company or business-related blog is to present your potential audience with information they may find valuable enough to share with others or, at the very least, to keep them coming back to read more. Doing so can really give your online profile a lot of personality and potential for personal interaction you wouldn’t normally get from simply having a website.
This is obviously a very basic, introductory look at some of the major social media channels that you can become familiar with and implement into your strategy for engaging current and future tenants. There is an endless amount of information on how to efficiently use these networks already available online so if your interested in piqued, you can get some great practice by searching it out on your own!
Image: RobinGoel








